Reviews & Maps / Google review request templates

Google review request templates for contractors

Short answer

Keep it short, personal and same-day: their first name, what you did, and one link. Below are copy-paste texts for each step and each trade. Send them to every customer, not just the happy ones.

1. The check-in text

Send this when the job closes. It gives an unhappy customer a way to reach you before they reach Google.

Hi [First name], it’s [Your name] from [Company]. Thanks for having us out today. How did everything go?

2. The review request

Send it a few minutes after the check-in, or right after they reply. Same message to everyone.

Thanks again, [First name]. If you have a minute, a quick Google review helps other homeowners find us: [review link]

3. Templates by trade

Mention the result they care about. It reminds them what to write about.

Roofing: “Hope the new roof looks great, [First name]. Would you mind sharing how it went on Google? [link]”
HVAC: “Glad the house is cool again, [First name]. A quick Google review would mean a lot: [link]”
Plumbing: “Thanks for trusting us with the repair, [First name]. Would you leave a quick Google review? [link]”
Electrical: “Everything powered up and safe, [First name]? A short Google review helps us a ton: [link]”
Landscaping: “Hope you’re enjoying the yard, [First name]. Mind sharing a quick Google review? [link]”
Painting: “Hope you love the new color, [First name]. Would you share how it went on Google? [link]”
Garage doors: “Door running smoothly, [First name]? A quick Google review would really help: [link]”
Pest control: “Hope things are quiet at home now, [First name]. Would you leave a quick Google review? [link]”
Pool service: “Pool’s ready to swim, [First name]. A quick Google review helps us a lot: [link]”
Concrete: “Hope you’re happy with the new slab, [First name]. Mind sharing a quick Google review? [link]”

4. The reminder

Send one, three days later, only if they haven’t reviewed. Never more than one.

Hi [First name], just a friendly reminder in case you missed it. Your review really helps a small local business: [review link]. Thank you!

5. Email version

Subject: How did we do, [First name]? Thanks for choosing [Company] for your [job]. If you have a minute, we’d really appreciate a quick Google review: [review link] It takes about 30 seconds and helps your neighbors find a contractor they can trust. [Your name], [Company]

6. Thank-you replies

Reply to every review within a day or two. Use their name and mention the job.

Thanks so much, [First name]! We loved working on your [job] in [neighborhood]. Call us anytime you need us.

For an unhappy review, see how to respond to a negative Google review.

What to keep out of your texts

No discounts, gifts or entries for leaving a review.
No “only if you’re happy” or “5 stars please”. Ask for honest feedback.
No links that send happy customers to Google and unhappy ones to a private form.
Text only customers who gave you their number for the job, and honor STOP replies right away.

Rather have it done for you?

Try it free for two weeks: we text your past customers and connect your job software. 25 reviews, or we keep working free until you get them. Applies at 25+ jobs a month.

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Keep reading

Responding to a negative review → What review management costs → How to rank in the Map Pack → Automated Google review replies → How to get more Google reviews →

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