How to get more Google reviews for your home service business

Short answer

Ask every customer, the same day the job is done, by text, with a direct link to your Google review page. Send one reminder. Reply to every review. Most companies get few reviews because nobody asks at the right moment, not because customers are unhappy.

1. Get your direct review link

In your Google Business Profile, choose “Ask for reviews” to copy a short link that opens the review box directly. Every extra tap loses people, so never send customers to your profile and hope they find the button.

2. Check in first, then ask

Send a quick “How did we do today?” text when the job closes. If something went wrong, you hear about it before it turns into a public review, and you get the chance to make it right. Once it’s sorted, that customer gets the same review request as everyone else.

3. Ask every customer, the same way

Google doesn’t allow asking only happy customers. Filtering out unhappy ones (often called review gating) can get reviews removed. Asking everyone keeps you safe, and the volume protects your rating anyway.

4. Ask the same day, by text

The best moment is right after the job, while the result is fresh: the new roof, the cool house, the hot water back on. A text gets read. An email a week later gets ignored. Keep it short and personal:

Hi Sarah, it’s Mike from Ridgeline Roofing. Thanks for trusting us with your roof today. Would you mind leaving us a quick review? It really helps a small business like ours: [link]

5. Send one reminder

Plenty of people mean to leave a review and forget. One friendly reminder two or three days later often gets as many reviews as the first ask. Stop after that.

Hi Sarah, just a quick reminder in case it slipped by. If you have 30 seconds, a review would mean a lot to our crew: [link]

6. Give your crew a QR card

Some customers would rather scan than wait for a text. A small card with a QR code to your review link, handed over at the end of the job, makes the ask feel natural.

7. Reply to every review

Thank people by name for good reviews. For bad ones, reply calmly, own what went wrong and offer to fix it offline. Future customers read your replies as much as the reviews.

What not to do

Don’t buy reviews or pay for them with discounts or gifts.
Don’t write reviews for customers or ask staff and family to post them.
Don’t filter out unhappy customers before they can review.
Don’t send 50 requests in one day after months of nothing. A steady pace looks natural.

Rather have it done for you?

Try it free for two weeks: we text your past customers and connect your job software. 25 reviews, or we keep working free until you get them.

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Keep reading

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